24 juin 2009
Package onserts
One of the vehicles for the corrective statements is a
cigarette package onsert, which the district court ordered
Defendants to “affix to cigarette packaging, either on the outside
of or within the outer cellophane wrapping around the package
. . . in the same manner as certain Defendants, such as Philip
Morris and Brown & Williamson, have utilized package onserts
in the past.”
Defendants
object that the onserts violate the Federal Cigarette Labeling and
Advertising Act (“Labeling Act”), which provides that “[n]o
statement relating to smoking and health, other than the
statement required by section 1333 of this title, shall be required
on any cigarette package.”
The Labeling Act defines a “package” as “a pack, box,
carton, or container of any kind in which cigarettes are offered
for sale, sold, or otherwise distributed to consumers.” A package onsert is “[a] communication affixed to
but separate from an individual cigarette pack and/or carton
purchased at retail by consumers, such as a miniature brochure
included beneath the outer cellophane wrapping or glued to the
outside of the cigarette packaging.”
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